The Presentation Secrets of Steve Jobs and millions of other books are available for .. Gallo's latest book, The Power of Foursquare, reveals how innovative. Editorial Reviews. From the Back Cover. WALL STREET JOURNAL BESTSELLER. “Be forewarned: if you pick up this book, your presentations will never be the. The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any The top Business and Leadership books of last year picked by site Book.
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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of According to the The New York Times, the book for would-be keynote rock stars. "The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your. The Presentation Secrets of Steve Jobs book. Read reviews from the world's largest community for readers. The Wall Street Journal Bestseller!Update.
Three key points, the use of a villain and hero, and minimal content on-slide are all core tactics mentioned. Casual language is what the people want! Continue to reinforce that minimal content is best suited for long term memory.
Only a handful of leaders whom I have had the pleasure of meeting have this skill, the ability to turn seemingly boring items into exciting brand stories. His presentations are theatrical events intended to generate maximum publicity, buzz, and awe. They contain all of the elements of great plays or movies: conflict, resolution, villains, and heroes.
Start with the big picture first by doing great work—work you love. Steve Jobs used his passion to convince others when he spoke.
Insight 1 An actionable way to implement the Big Idea into your life Tell Me a Story " …a Steve Jobs presentation is very much like a dramatic play — a finely crafted and well-rehearsed performance that informs, entertains and inspires. Steve Jobs would tell the audience what he planned to cover in his presentation by giving them a verbal roadmap.
Instead, he would tell the audience what he was going to tell them. He would often begin by outlining three points that he was going to cover. For example, when he introduced the iPhone in , he told the audience that he was introducing three revolutionary products: a widescreen iPod, a phone, and an internet communications device.
To create your own verbal roadmap: List the key points that you intend to cover in your presentation Group those points into three main messages Write a script that briefly introduces the main messages, to use at the start of your presentation To create drama in a story or presentation, we need a villain or a problem.
What problem does your product or service solve?
Describe the situation in detail—let people feel the pain! When Jobs launched the iPhone, he set up the villain as every other smartphone on the market. Enter the conquering hero!
How does your product or service save the day? Remember that your audience is not really interested in your product—they are interested in solving their problems.
Jobs dramatically described how the Apple would solve all current problems with smartphones: by introducing the fast, flexible and easy-to-use iPhone. In fact, Gallo concedes, the chapter on the effectiveness of breaking a speech into three "could easily have become the longest in the book. Jobs and his team start scripting a speech long before firing up PowerPoint or, in their case, Keynote software.
They settle on an attention-grabbing headline "The world's thinnest notebook" ; then they decide on the three key messages; develop analogies and metaphors; and scope out demonstrations, video clips and cameo guest appearances. Next they develop the "plot" of the speech, setting up an antagonist Microsoft or IBM in the early days , dressing up numbers and including plenty of "amazingly zippy" words.
Finally, they script a memorable "holy smokes" moment that people will talk about long after the event ends. The slides they eventually create are heavy on images and light on text and bullet points.
Live action video A book alone will go only so far. If you've never actually seen Jobs present in person, then you haven't experienced the "reality-distortion field" his charisma and eloquence creates in the auditorium.
Gallo has this covered.